Phytomone London was named bronze winner of the Best New British Brand beating hundreds of other competitors to take home top honours.
Pure Beauty presented the award to Phytomone at the Savoy Hotel London.
Potential award recipients were required to be nominated by customers in order to be in contention for the Best New British Brand, and were judged based on Innovation, Customer Reviews, and being Manufactured in the UK. Jane Atherton, CEO of Phytomone London was delighted about the company's performance, saying:
"Being a young company we are honoured to be recognised in the category Best New British Brand. I am very proud to have revolutionised the skincare industry for women over 35 – with a specialised collection of products based on phytoestrogen technology to address the main cause of skin ageing, which is brought about by hormonal decline”
Inspired by 10 years of research into hormonal changes in women in their 30’s and beyond and the effect it has on skin health, Jane Atherton has worked in the health and beauty industry for over 30 years and founded Phytomone after seeing a gap in the market for specialised skin care based on the science of phytoestrogen technology. .
Collagen peaks along with oestrogen in our twenties and begins a decline that accelerates in our thirties, forties and fifties.Without the influence of oestrogen, skin loses collagen, density and elasticity, resulting in fine lines, wrinkles and loss of skin tone. This is called hormonal ageing and affects all women.
Phytomone helps preserve skin health and delay the signs of hormonal ageing with an exclusive and highly effective bio-mimicry formulation based on powerful phytoestrogens to safely and effectively restore the youthful, radiant glow to your complexion.
The brand is building a reputable following and continues to lead the way in luxury age prevention skin care with ground breaking innovations to delay the signs of hormonal skin ageing.
Persons interested in learning more about Phytomone London and the award can visit the website at http://www.cosmeticsbusiness.com/news/article_page/Pure_Beauty_Awards_2016_winners_revealed/122454.