It’s worth making this clear now: Jacynth isn’t going through menopause. in fact she’s 24. But her passion is celebrating women over 45 through fashion.

Tired of seeing women like her mum being treated as invisible and irrelevant - largely because of their age and changing bodies - it has become Jacynth’s mission to cut through ageism in the fashion industry once and for all. And hence the-Bias-Cut.com was born.

Jacynth constantly surrounds herself with and listens to her customers directly, through her online Ageism Is Never In Style Forum, her pop-up events, and through publishing contributing guest blog pieces. Throw into the mix her stylish, contemporary eye, an appreciation of different body shapes, and an in depth understanding of cut and fabrics, and Jacynth is swiftly becoming one of the UK’s leading experts and pioneers of recognising style at every age.

Each week she will be giving the latest advice and tips on what is gong to make you look on top of your game. And she’s also here to listen to you, understand what you’re looking for, and to answer any questions you might have!